Marketing and Advertising Search Engine Optimisation

Google Changes to Responsive and Mobile Friendly Websites

Google Changes to Responsive and Mobile Friendly Websites

There have been a number of developments within Google that could affect your SEO ranking and ultimately the amount of business that your website generates.

Your website was built as a non-responsive website (which was standard at the time) – which means that it does not automatically resize for mobile and tablet devices. Since then there have been a number of changes in how users navigate the internet with more users now accessing your company website from their mobile devices than ever before. As you would expect this places a greater emphasis on having mobile friendly websites.

Google have recently announced that they are tagging sites that are mobile friendly which will in turn have an effect on your SEO. In short this means that websites that are deemed to be mobile friendly will rank better than those that do not. To be considered a mobile friendly website your site has to meet the following criteria:

  • It avoids software that is not common on mobile devices like Flash
  • It uses text that is legible without the need to zoom in
  • It automatically resize the content to the screen so that users don’t have to scroll horizontally or zoom
  • It places links with sufficient spacing so that they can be easily clicked on when using a phone.

Some options available from rebuilding your site as a responsive site:


When you think about it, it’s really just good business sense at work here: If you regularly update your website with relevant, interesting and unique content, your visitors will keep coming back for more. The more people viewing — and liking — your content and paying attention to your site and pages, the greater the number of backlinks, or incoming links, you’ll generate.


Visitors and search engines alike prefer text that uses headings and subheadings. Headings tell the reader and search engines about the page’s topic and make it easy for them to scan the content. A search engine is able to identify the heading, or headline, when it is tagged by bracketing text within the page’s HTML using.


URL is one of the first things a search engine uses to determine page rank, keep your URL structure short, descriptive and aligned to the page’s topic. Ensuring that your URLs help to categorise your website pages makes it easy for the search engine spiders to crawl.


You can’t write about SEO without mentioning keywords. When it comes to keywords in 2015, the focus isn’t on the word so much as it is the phrase or long-tail keyword searches. A long-tail keyword search simply gives users the opportunity to find more-specific content for what they are searching.

By Sally Kamara

Founder and Consultant at LB Internet Consultancy - a web design and advertising company in East London. An internet marketer, blogger, director, web designer and owner of range of online business websites. Her passion is to try new things and ideas, recently she have a passion for fashion, beauty and make up whilst running her consulting business.

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