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5 benefits of having a website for small business owners

5 benefits of having a website for small business owners

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasises the importance of a website for today’s businesses.

Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service. But surprisingly, according to various recent studies, just about 35% – 40% of all small businesses don’t have websites.

5 benefits of having a website for your business

1. Improve Your Advertising Effectiveness

Placing your website address on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.

2. Save Money on Printing and Distribution Costs

A website can act as your online brochure or catalogue that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.

3. Easy Access to New Customers

You can have your existing customers refer you to their friends and relatives using only your web address or URL.

4. Easy to Use and Update

If maintained properly, your website will always be up to date and current. Easily make updates, edits and deletions from any computer on the Internet. No more having to pay a programmer every time you want to change a date or add a product.

5. Improve Productivity

A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website. In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

 

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By Sally Kamara

Founder and Consultant at LB Internet Consultancy - a web design and advertising company in East London. An internet marketer, blogger, director, web designer and owner of range of online business websites. Her passion is to try new things and ideas, recently she have a passion for fashion, beauty and make up whilst running her consulting business.

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